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January 4 Takeaway tips for SEO Sidst udgivet den 04-01-2018

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront.

Keyword research is the basis of all search marketing

People spend very little time engaging with content. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways When you add a link to your website, you are inviting users to leave your site.

Use Heading Tags (H Tags) To Get More Traffic

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. You’re ultimatelylooking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. SEO is alive and well, and its just as powerful as it ever was. The correct order of keywordswill generally rank better as compared to the same keyword phrase in a different order. Authority relates to the link profile of any site. But not just the number of links. That bears little importance.

Why Not Try It Out?

According to SEO Consultant, Gaz Hall: "Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics." Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic.

Create Infographics To Generate Backlinks

These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality.

Takeaway tips

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. When working on your content,you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Most companies use SEO to increase website traffic, which in turn, increases revenue.

January 3 Networking With Results In Mind Sidst udgivet den 03-01-2018

Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead!

Check for 301 and 302 redirects

Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs.

Determining Searcher Intent and Delivering Relevant, Fresh Content

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Strategically written website copy includes well-thought-out internal links and calls to action.

Networking With Results In Mind

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, According to SEO Consultant, Gaz Hall: "Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results."

Try New Things

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Meta description tags can influence click-throughs but aren't directly used for rankings. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites.

January 2 Never Stop Working Sidst udgivet den 02-01-2018

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. Keyword research can be time-consuming, but rewarding when done properly.

Never Stop Working

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Search engines simply want to deliver the most relevant results to their users based on search queries. Links back to your site from elsewhere online are an important way to improve your search ranking; You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target.

Use SSL Certificate To Boost Ranking

Search drives the web -- roughly two-thirds of website visitors originate from organic search. Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site.

Keep Your Content Simple

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. The key to a successful list post is no more complicated than including a large number of quality items. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. Gaz Hall, a UK based SEO Specialist, commented: "If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs."

Set-up Search Console (Webmaster Tools) Account

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back.

January 2 Check for broken links on your website Sidst udgivet den 02-01-2018

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors.

Check for broken links on your website

In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website.

Use Semantic Markup To Improve Ranking

Competitor analysis is a lot easier when you have the right tools. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself.

You are a secret waiting to be discovered

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. Gaz Hall, an SEO Expert from the UK, said: "Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers."

Work Hard and Success Will Come

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing.

January 2 Increase Organic Traffic Sidst udgivet den 02-01-2018

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. If you produce great content, but no one’s there to see it, does it acquire links? Think of outreach as a brand awareness campaign for your most authoritative audience. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines,

How Many Words Can I Optimise A Page For?

Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be.

Don't leave shady backlinks in place

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. Using structured data, you can serve Google your address details in the most convenient way. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy.

Increase Organic Traffic

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. According to Gaz Hall, a UK SEO Consultant : "I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to."

The meta keywords tag is not a ranking consideration

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm.

January 2 Auditing an Existing Site to Identify SEO Problems Sidst udgivet den 02-01-2018

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage.

Auditing an Existing Site to Identify SEO Problems

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible.

Auditing Existing Content

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. Make sure that your website’s main menu only features the most important categories.

Main keywords and sub-keywords

Anyone with a site that provides useful content and has the right network can now drive organic traffic. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. According to SEO Consultant, Gaz Hall: "Quality and visibility. This is truly the great secret to SEO and content."

Takeaway tips

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself.

January 2 Do not hesitate to expand your niche area Sidst udgivet den 02-01-2018

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links.

Audit of your existing keywords

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it.

Check navigation and UX factors

Higher rankings in the first few results are critical to visibility. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Stick to these good practices and you’ll be on your way to free traffic.

Do not hesitate to expand your niche area

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Progressive SEO means technical, analytical and traditional marketing all rolled into one. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. According to SEO Consultant, Gaz Hall: "Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers"

Blog Commenting Is More Powerful Than You Think

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Domain to page relevancy means the page linking to your website is relevant to your domain. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page.